Posts by echelondesign
The Art of Booth Design: 7 Tips & Tricks
In the colorful world of trade shows, where every exhibit vies for attention like a peacock in mating season, the art of booth design is nothing short of an 80s dance off. In this labyrinth of assorted stands, standing out is essential. A differentiated design isn’t just a marketing preference—it’s a necessity. Enter the stage…
Read MoreTop 5 Ways To Increase Sustainability At Trade Shows
In today’s world, sustainability plays a significant role when deciding the products we will consume or the investments we will make. Sustainable “alternatives” have actually become the norm in many different aspects of life, including trade shows. There are numerous ways to be more environmentally conscious when you’re traveling, setting up, and standing out at…
Read MoreBringing a new medical device to market?
Bringing a medical device to market is a challenge. From conceptualization and production to clinical trials and approvals, the process is a lot. In between all of this comes marketing. You may find yourself confused about when to start talking about your product, and to whom, and when to start promoting at tradeshows. We are…
Read MoreInvesting in Interaction
If you are investing your time and money in a trade show exhibit, you want to make sure you are not just catching people’s eye for a split second. You want to create an immersive experience that will stick with your audience long after they have left your booth. You know all of the reasons…
Read MoreMaking Your In-Person Interactions at Trade Shows Count for the Win!
There is a lot of planning and prep work that goes into every trade show your company attends. Some might compare the bigger ones to planning for a wedding – without the family drama, unless you are related to your coworkers. But, just like a wedding, the days of the actual trade show count, so…
Read MoreHow to Thrive – Not Just Survive – During Trade Show Season.
Spring is just around the corner, and with that comes full-swing trade show season. Whether you are a Marketing Director of a business participating in trade shows, an event planner, or a tradeshow attendee, you are most likely feeling a lot of anticipation right now. Some of those feelings may even include being overwhelmed. Here,…
Read MoreA look forward to what the virtualization of meetings has done for the industry
Welcome 2023! For the past couple of years, we have transitioned from full-fledged in-person trade shows, to the complete virtualization of events, and now back to a strong physical presence at events. The trade show industry is one that weathered massive change, and the truth is that we learned a lot about the industry and…
Read MoreAs Trade Shows See Attendance Rise, Maintaining a Quality, Memorable Presence is Paramount.
We all know that trade shows and the entire industry were hit hard by the pandemic. The good news is that recently, many of the shows we have attended are at – or near – capacity. This is a great sign that the world is beginning to return to normal. People are more open to…
Read MoreLet’s Get Virtual!
Creating incredible virtual events & environments… when in-person is impractical, or impossible. On March 16th, The New Yorker published the perfect cartoon. The illustration: a man in pajamas, sitting at his computer, with a shocked expression suggesting an epiphany. The caption: “My God . . . all those meetings really could have been e-mails.” Beyond…
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