Blog Overview
Blog Posts
How to Gamify Your Next Event
Gamification isn’t a new concept, but it could be a powerful way to boost attendee engagement. Here, we’ll discuss how to gamify your event marketing strategy.
Can Influencer Marketing Give Your B2B Event a Boost?
A look at the benefits of adding influencer marketing to your B2B event strategy.
How to Build Sustainability into Your Event Planning Strategy
Sustainability in event planning is no longer for niche markets like natural foods or wellness–customers expect it from all industries, B2B or B2C.
Why Groups and Online Communities Are Gaining Traction for Event Marketing
Event marketers benefit from focusing on community-building year-round using tools like Facebook Groups and LinkedIn to keep the conversation going.
9 Interactive Alternatives to Lectures Your Attendees Will Love
Forget the old-school speaker sessions. Today’s attendees expect more – think hands-on learning and smaller interactive sessions that support learning and help them make meaningful connections.
Experience Design vs. Event Planning—What’s the Difference?
A quick breakdown of the difference between experience design and event planning.