Gamification isn’t a new concept, but it could be a powerful way to boost attendee engagement. Here, we’ll discuss how to gamify your event marketing strategy.
A look at the benefits of adding influencer marketing to your B2B event strategy.
Sustainability in event planning is no longer for niche markets like natural foods or wellness–customers expect it from all industries, B2B or B2C.
Event marketers benefit from focusing on community-building year-round using tools like Facebook Groups and LinkedIn to keep the conversation going.
Forget the old-school speaker sessions. Today’s attendees expect more – think hands-on learning and smaller interactive sessions that support learning and help them make meaningful connections.
A quick breakdown of the difference between experience design and event planning.