Sumitomo Electric Lightwave – OFC 2023

Sumitomo Electric Lightwave, a recognized leader in the innovation, design, development, and manufacturing of advanced and integrated end-to-end solutions for data center, enterprise, and communication network customers, wanted to do “something different” for the Optical Fiber Conference in San Diego, CA.

With their 600 foot space, we were able to transform their brand into a reflection of their purpose. A large glowing structure and clean lines with LED undermounted on the cabinets really allowed for Sumitomo to tell their story of next generation thinking as it relates to optical fiber technology.