Posts Tagged ‘Marketing Strategy’
PRE-RECESSION MARKETING: Why you need MORE before economic downturns
By: Adam Voss / Echelon Design / September 2019 Historically, every period of economic downturn in the United States has been preceded by a telltale sign: an inverted yield curve in the bond market. The present continual yield curve inversion—coupled with U.S. based corporations removing job listings, and President Trump’s escalating trade war—is starting to…
Read MoreGetting Social: How to Tweet, Snap and Share Your Way to Marketing Success
If you’re like many Americans, you use social media to document both the exciting moments of your life (concerts, vacations, birthdays, weddings, etc.) and the mundane (lunch, weather, boredom). Why should your brand’s upcoming trade show be any exception? Social media is such an important tool for brands that our 12 For 12 audio podcast…
Read MoreGetting Social: How to Tweet, Snap and Share Your Way to Marketing Success
If you’re like many Americans, you use social media to document both the exciting moments of your life (concerts, vacations, birthdays, weddings, etc.) and the mundane (lunch, weather, boredom). Why should your brand’s upcoming trade show be any exception? Social media is such an important tool for brands that our 12 For 12 audio podcast…
Read More4 Ways Threadless Builds a Strong Brand Through Community
No brand, big or small, can survive without an active group of users. Whether buying a product or service, consuming content or trying to right-swipe their way to true love, a company’s success is dependent on offering something that people want. But some brands strive for more than one-way or transactional relationships, opting instead to…
Read More4 Ways Threadless Builds a Strong Brand Through Community
No brand, big or small, can survive without an active group of users. Whether buying a product or service, consuming content or trying to right-swipe their way to true love, a company’s success is dependent on offering something that people want. But some brands strive for more than one-way or transactional relationships, opting instead to…
Read MoreThe Power of Defying Convention: 5 Tips for Building a Better Brand
Ask Cards Against Humanity co-founder Max Temkin about his brand, and he’ll answer in a manner perfectly befitting a former philosophy major: “Well…what’s a brand?” It’s a valid question, and if you were to take the CAH approach and pick a random white card from the deck of the bestselling card game to answer it,…
Read MoreThe Power of Defying Convention: 5 Tips for Building a Better Brand
Ask Cards Against Humanity co-founder Max Temkin about his brand, and he’ll answer in a manner perfectly befitting a former philosophy major: “Well…what’s a brand?” It’s a valid question, and if you were to take the CAH approach and pick a random white card from the deck of the bestselling card game to answer it,…
Read More3 Ways to Kill it with Experiential Marketing
Experiential marketing is a key part of any event strategy. Rather than set up a basic booth, brands create meaningful interactions with attendees.
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