Scaling While Staying Small: Tips for Boutique Brands Inside a Large Company

Since its founding in 1988, Goose Island has established itself as Chicago’s premier brewery, becoming what some visitors have called “the coolest place in Chicago.” And while there have been big changes in the 30 years since — namely, the 2011 acquisition of the company by Anheuser-Busch — the quality of the product and the consistency of the brand have remained the same.

During a delicious episode of 12 For 12, we visited one of Chicago beer fans’ favorite breweries to learn how Goose Island maintains its status as a boutique brand peddling an awesome product — even while existing inside a massive corporation.

Leave a Comment