Sustainability in event planning is no longer for niche markets like natural foods or wellness–customers expect it from all industries, B2B or B2C.
Event marketers benefit from focusing on community-building year-round using tools like Facebook Groups and LinkedIn to keep the conversation going.
Forget the old-school speaker sessions. Today’s attendees expect more – think hands-on learning and smaller interactive sessions that support learning and help them make meaningful connections.
A quick breakdown of the difference between experience design and event planning.
A look at three key areas where AI can improve the post-event follow-up strategy and drive more ROI.
Trends and technology are constantly changing in the exhibit industry. Yet there is one thing that stays the…