Forget the old-school speaker sessions. Today’s attendees expect more – think hands-on learning and smaller interactive sessions that support learning and help them make meaningful connections.
A quick breakdown of the difference between experience design and event planning.
A look at three key areas where AI can improve the post-event follow-up strategy and drive more ROI.
Trends and technology are constantly changing in the exhibit industry. Yet there is one thing that stays the…
Paid search and paid social are often thought of as two separate strategies. But, smart event marketers know that driving registrations means connecting with your audience across all relevant channels.
Each and every trade show is different, but there’s one thing that’s required across them all—and…