Posts by echelondesign
Where Video Meets Your Trade Show Strategy
Video and trade shows are a marketing force to be reckoned with. Here, we’ll list some ways you can incorporate video into your trade show strategy.
Read MoreHow to Turn Your Booth into a Storytelling Experience
Planning your next exhibition? Here, we’ll talk about how to start framing your booth as a storytelling experience.
Read MoreYour Step by Step Guide to Getting an Amazing Custom Exhibit
Considering going custom at your next big event? Here, we’ve outlined what goes into planning a custom exhibit in 7 steps.
Read MoreHow to Use Virtual Reality at Your Next Trade Show
Virtual reality in the trade show booth is a differentiator. In this article, we’ll look at how brands can build a meaningful VR experience that gets people talking.
Read MoreHow Tech is Transforming the Trade Show Space
Like all industries, tech is transforming the trade show at a rapid pace. Here, we’ll look at some of the ways brands are using tech to connect with consumers.
Read More3 Ways to Kill it with Experiential Marketing
Experiential marketing is a key part of any event strategy. Rather than set up a basic booth, brands create meaningful interactions with attendees.
Read MoreEchelon design named to event marketer’s 2017 fab 50
For the fourth time in five years, echelon design has been named to event marketer’s fab 50, a competitive shortlist of the industry’s top exhibit builders. Event Marketer Magazine has long stood as a premier content provider for trade show professionals, and Echelon is greatly honored to be included in their celebrated “who’s who” of…
Read MoreSocial listening tools you should be using
You may be familiar with the YouTube genre of “babies experiencing things for the first time”: lemons, fireworks, snow, their own shadow, etc. If not, you can imagine these new experiences are fascinating (and extremely fun) to watch. My favorite sub-genre among these is “baby’s first steps” videos. Children formerly content to crawl view the…
Read MoreHow to make the time to listen: social media management
I’m not one to openly disclose my New Year’s resolutions. In part, because I feel—as a practice—they can be a little disingenuous. But mostly, I know when I admit my goals people can hold me accountable. In the spirit of 2017, however, I’ll share just one: to listen better. And not to friends or family…
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