Posts by echelonteam
SPACING OUT: Proxemics and the Art of Being Close Enough
You don’t have to be an astronomer to be an expert on space. Proxemics, a term coined by anthropologist Edward T. Hall, is “the study of human use of space and the effects that population density has on behaviour, communication, and social interaction” (thanks, Wikipedia), and it’s a practice that professionals in all industries…
Read MoreScaling While Staying Small: 4 Tips for Boutique Brands Inside a Large Company
Since its founding in 1988, Goose Island has established itself as Chicago’s premier brewery, becoming what some visitors have called “the coolest place in Chicago.” And while there have been big changes in the 30 years since — namely, the 2011 acquisition of the company by Anheuser-Busch — the quality of the product and the…
Read MoreSustainability: Growing Your Exhibit Program Without the Waste
While many companies, politicians and institutions remain unmoved by stats on rising sea levels, images of starving polar bears and news of whales dying with dozens of pounds of plastic in their stomachs, there are fortunately plenty of individuals and organizations—let’s call them the green team—who are striving to make a difference by reducing waste…
Read MoreFrom Past to Present: 4 Tips for Embracing History to Build a Future-Forward Brand
History buffs might know Evanston, Illinois as the birthplace of prohibition, where local residents banded together with the Woman’s Christian Temperance Union (WCTU) to pull what was probably the biggest party-pooper move in American history. However, times have changed, and today many spirit connoisseurs (and thirsty locals) identify Evanston as the home of FEW Spirits,…
Read MoreFrom Past to Present: 4 Tips for Embracing History to Build a Future-Forward Brand
History buffs might know Evanston, Illinois as the birthplace of prohibition, where local residents banded together with the Woman’s Christian Temperance Union (WCTU) to pull what was probably the biggest party-pooper move in American history. However, times have changed, and today many spirit connoisseurs (and thirsty locals) identify Evanston as the home of FEW Spirits,…
Read MoreLet There Be Light: Exhibit Lighting and Human Response
From the glare of the afternoon sun to the cool luminosity of moonlight (you can’t fight it!), the warm glow of a candlelit dinner to the harsh, unforgiving fluorescence of the department-store dressing room, lighting—much like music—has the undeniable power to set a scene, influence our mood and affect how we think and feel in…
Read MoreLISTEN UP! Using Sound to Engage and Influence an Audience
Believe it or not, as humans, we actually hear faster than we see, feel, smell or taste, and once a sound wave reaches our ear, it takes just .05 seconds for our brain to recognize it. This means that when it comes to making a good first impression, perfecting your sound — as well as…
Read MoreLet’s Get Physical: 5 Lessons Brands Can Learn From Analog
While digital has totally transformed the way we live, work, play, shop, communicate, connect and consume… well, pretty much everything, in some cases, consumers are saying no to the screen in favor of more physical experiences. Nowhere is this change more obvious than in the recent resurgence of vinyl records. According to the Recording Industry…
Read MoreLet’s Get Physical: 5 Lessons Brands Can Learn From Analog
While digital has totally transformed the way we live, work, play, shop, communicate, connect and consume… well, pretty much everything, in some cases, consumers are saying no to the screen in favor of more physical experiences. Nowhere is this change more obvious than in the recent resurgence of vinyl records. According to the Recording Industry…
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