Why Live Events Matter in an Immersive World

After spending 4.5 years building Surreal Events, one of the industry’s leading virtual event and spatial computing platforms, there’s something about face-to-face interaction that no technology can truly replicate. At Surreal, I’ve had the pleasure developing immersive virtual experiences for some of the world’s biggest brands. But, as a partner at Echelon Design for more…

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True Tales of the Trade Show: Paul Fowler

We’re thrilled to hit you with yet another exciting episode of “True Tales of the Trade Show.” This no holds barred series sets out to capture the dynamic world of trade shows through the eyes of seasoned veterans who have witnessed it firsthand… and lived to tell the tale. Our fifth installment continues with Paul…

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True Tales of the Trade Show: Pam Harman

And… We’re back with another thrilling installment of “True Tales of the Trade Show.” This no holds barred series sets out to capture the dynamic world of trade shows through the eyes of seasoned veterans who have witnessed it firsthand… and lived to tell the tale. Our fourth episode (how time flies!) continues with Pam…

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True Tales of the Trade Show: Duane Hayes

Again this month, we’re excited to drop another exciting installment of “True Tales of the Trade Show.” This no holds barred series sets out to capture the the dynamic world of trade shows through the eyes of seasoned veterans who have witnessed it firsthand. Our third episode continues with Duane Hayes, Echelon’s Uber-creative Integration, Quality…

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True Tales of the Trade Show: Nancy Hollenbeck

Again this month, we are thrilled to feature another exciting episode of “True Tales of the Trade Show.” This no holds barred series sets out to capture the the dynamic world of trade shows through the eyes of seasoned veterans who have witnessed it firsthand. Our second episode continues with Nancy Hollenbeck, Echelon’s (fiery redhead)…

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True Tales of the Trade Show: Steve Schulte

This month, we are thrilled to introduce our latest blog series, “True Tales of the Trade Show.” This no holds barred series sets out to capture the the dynamic world of trade shows through the eyes of seasoned veterans who have witnessed it firsthand. In this new series, we delve deep into the heart of…

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The Art of Booth Design: 7 Tips & Tricks

In the colorful world of trade shows, where every exhibit vies for attention like a peacock in mating season, the art of booth design is nothing short of an 80s dance off. In this labyrinth of assorted stands, standing out is essential. A differentiated design isn’t just a marketing preference—it’s a necessity. Enter the stage…

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Top 5 Ways To Increase Sustainability At Trade Shows

In today’s world, sustainability plays a significant role when deciding the products we will consume or the investments we will make. Sustainable “alternatives” have actually become the norm in many different aspects of life, including trade shows. There are numerous ways to be more environmentally conscious when you’re traveling, setting up, and standing out at…

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