Posts by echelondesign

When we hear of buildings with a ghostly past, we tend to imagine sordid stories and dismal motifs that send shivers up our spines. A building can be placeholder for many things – good or bad. We might brush with history unknowingly on any given day. One such building rises just off the shores of…

We like to have fun. Everyone at Echelon pulls their weight. We run; we gun; we conquer and succeed. But true to the old “work hard, play hard” mantra, we let our hair down from time to time. To that end, our media group is investing some time in a fun side project we call…

Trends and technology change constantly in the exhibit industry. Yet there is one thing that stays consistent—the need to move lots of material and assemble it in place. We explore the underlying forces that make this happen. This month we meet with an important facet of the industry known as Installation and Dismantle – I&D…

If you’re not prepared for an alternate cultural context when taking your design international, you may hit a few bumps on the road. We caught up with Chris Dorn, President of Idea International, while he was on a recent trip back to the United States. For our podcast this month, he describes life and the…

Once called the conversation behind the conversation, social media (or social networking) and its impact on the success of a marketing event is another critical piece of the puzzle. This month we join with two seasoned experts in social media marketing – Cass McCrory founder of Capra Strategy and Andy Crestodina co-founder of Orbit Media…

The true impact that social networking plays in defining business success in modern times is yet to be revealed. Its value will scale among trades, but its power cannot be ignored in any case. This month we continue with our two seasoned experts in social media marketing -Cass McCrory founder of Capra Strategy and Andy…

From a towering skyscraper to a miniature fairy garden, a structure’s scale has major impact on how we respond to it. It’s more than just size: scale incorporates proportion, distance, and boundaries into a cohesive experience. Playing with scale is the difference between making your audience feel trapped or inspired. In this episode, travel to…