Posts by echelondesign

Bringing a medical device to market is a challenge. From conceptualization and production to clinical trials and approvals, the process is a lot. In between all of this comes marketing. You may find yourself confused about when to start talking about your product, and to whom, and when to start promoting at tradeshows. We are…

If you are investing your time and money in a trade show exhibit, you want to make sure you are not just catching people’s eye for a split second. You want to create an immersive experience that will stick with your audience long after they have left your booth. You know all of the reasons…

There is a lot of planning and prep work that goes into every trade show your company attends. Some might compare the bigger ones to planning for a wedding – without the family drama, unless you are related to your coworkers. But, just like a wedding, the days of the actual trade show count, so…

Spring is just around the corner, and with that comes full-swing trade show season. Whether you are a Marketing Director of a business participating in trade shows, an event planner, or a tradeshow attendee, you are most likely feeling a lot of anticipation right now. Some of those feelings may even include being overwhelmed. Here,…

Welcome 2023! For the past couple of years, we have transitioned from full-fledged in-person trade shows, to the complete virtualization of events, and now back to a strong physical presence at events. The trade show industry is one that weathered massive change, and the truth is that we learned a lot about the industry and…

We all know that trade shows and the entire industry were hit hard by the pandemic. The good news is that recently, many of the shows we have attended are at – or near – capacity. This is a great sign that the world is beginning to return to normal. People are more open to…