Posts by echelondesign
Millennials: your new workforce
Gen Y. New Boomers. The Echo Generation. The Me Me Me Generation. If you were born between 1981 and 2000, I am looking at you, Millennial. So much has been made of this age-bracket lately, and why not? This group recently passed Baby Boomers as the largest generation in American history. And as Millennials move…
Read More360 video: a must for every marketer
You might have noticed. The world that we live in, see in, walk in, see in, breathe in, etc.: it , is viewable in 360°. Moreover, it’s in three (three!) dimensions. If you have—as many of us have—fallen subject to excessive screen time and grown used to a smaller, flatter, more rectangular view of the…
Read MoreWhy handcrafted products are more valuable
John Henry, steel-driving man, is an American folk hero based loosely on an actual employee of the C & O Railway famed for his size and indefatigable spirit in a competition against a steam-powered hammer. His story is venerated because he was a person who loved what he did so much that he literally killed…
Read MoreModern media: youtube killed the video star
Although he was an accomplished scientist, physician, classical linguist and prolific writer, famed Swiss biologist Conrad Gessner (1516-1565) is perhaps best known for his criticism of modern media. A staunch critic of the “confusing and harmful abundance” of new technology, Gessner believed that the modern world overwhelmed people with data and advocated for stronger government…
Read MoreHonest marketing: integrity sells
Two of my favorite buzzwords right now are “transparency” and “honesty.” A bit cliché to be sure, but bloggers, news outlets, and marketers have grown fond of bandying these terms about in what seems to be a refreshing change of pace. The obvious irony, of course, is that these buzzwords are less often associated with…
Read MorePlainspeak know drill episode 07
The gadgets and gizmos out of this year’s recent CES show mostly revolved around VR, IoT, and the expected annual showing of yet another smart fridge. However as tools get smarter, who is to say they won’t start misbehaving? I’m not suggesting a Matrix paradigm where we all end up unconscious in baths of pink…
Read MorePlainspeak one night stand episode 06
My part of the world is cold, and I’m jealous if yours is not. It is true that we are in a new year. It is true that we now have yet another episode of PlainSpeak. It is true that the temperature outside our office is below freezing and promises to get colder over the…
Read MorePlainspeak makes me drink
Ho, ho, hack, cough! While this may not be customary everywhere, in my experience there is quite the weight placed upon ‘the holiday meal’. I’m still recovering from a round American Thanksgiving, and now I need to stuff another bout of family-oriented sustenance rituals into my calendar and eventually into my tummy – it’s a…
Read MorePlainspeak episode 4: don’t blow all your money
Another Monday, another episode of PlainSpeak. The topic explored this go around is “Don’t Blow All Your Money In One Place”. Timely considering all the holiday expenditures this month embodies. Which reminds me I still need to do some (read: all) of my holiday shopping. Don’t blow all your money in one place
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